My Dealer
Invest in 2 Wisconsin Border Dispensaries
The Thesis: Operational Competence
The green rush will not last forever and the era of operational competence is coming faster than most operators expect. While our competitors rely on the limited license nature of the industry, our strategy is rooted in history, the unique regulatory framework of the Minnesota OCM, and the long-term direction of the market.
Led by Brandon Van Asten (CPA, ex-MSO Controller), our process prioritizes margin resilience over topline performance and unit economic efficiency. We apply a ruthless process to our operations: question assumptions, delete the unnecessary, and simplify. We focus on what is important, view every expense as an investment, and structure our stores for maximum efficiency in labor and customer flow. We are mindfully deploying a lean, scalable machine designed to capture more than average market share.
“The black market and intoxicating hemp industry operate in the shadows. We operate in the light. Our mission is to replace your dealer by providing a safe, legal, and reliable experience that Minnesotans deserve.”
• Focused on long-term growth
• Understands nuances of the industry
• Grounded in reality with a big vision
• Cash is king
Served as an outsourced CFO, financial statement auditor, inventory and operations consultant, and financial advisor to medical and adult use cannabis operators across the U.S. (including AK, AZ, FL, HI, IL, MA, MI, MN, MT, NV, NM, NY, OH, OR, PA, RI, TX).
Served as the Corporate Controller and VP of Finance for a large publicly traded cannabis company under 3 different executive management teams. Helped guide the company through 4 major phases: early-stage accounting cleanup, market-driven divestitures and cash crunch, an operational focus and turnaround, and then rapid expansion focused on cost discipline and ROI.
• All In
• Active in day to day business operations, strategy, and growth
Strategic Roadmap: Phase 1
Wisconsin Border 2 of 5 potential stores
The Minnesota/Wisconsin border is appealing since municipalities can limit the number of stores to 1 per 12,500 residents and visitors offer additional upside. Although there are long-term uncertainties with operating on a border, they offer clear short/medium term upside and the long-term advantage of operating in a more mature market. This is not the core long-term strategy of My Dealer, but due to the more competitive nature of obtaining these locations, we focused our attention here first as this was our only shot at organically locating in this compelling area of the state.
Fueling the Machine (Round 1)
Funding Ask
$1M
Accelerate the rollout of 2 shovel-ready border locations. Capital is ring-fenced to these specific high-velocity assets.
Geographic Hustle
Our border interception strategy focuses on controlling critical bridges (only 12 crossings between the 2 states) turning Wisconsin demand into Minnesota revenue.
The Atomic Unit
*Per store projections
Minimize up front capex and desgin for labor efficiency, control fixed costs for long-term competitiveness
Project Status
Target Open: July 2026Strategic Roadmap: Phase 2
Confidential Strategy 3 of 5 potential stores
Creativity thrives on constraints and limitations force creativity. We use the unique regulatory constraints of the state market as an advantage by leveraging our understanding to benefit us. As the cannabis supply chain matures, prices fall and volumes increase.
Serious inquiries only.
Contact Investor Relations