Invest here because...
In an industry rife with mismanagement, Brandon Van Asten operates as a Capital Allocator first and an Operator second. With 10 years as a CPA and 8 years in cannabis finance (including serving as Corporate Controller for a major multi-state operator), Brandon has engineered the "My Dealer" model to be a modular, scalable machine.
He has put his life's savings into this project, refinanced his home, and left a secure corporate career to maximize the odds of success.
Our intitial focus has been on securing locations in limited license municicpalities located on the Wisconsin/Minnesota border. With caps on retail stores at 1 per 12,500 people, being located near borders offers additional upside compared to average. The land grab in these areas is very competitive and required us to move swiftly. As upstream supply chains normalize we will continue expanding and move into phase 2 and 3 of our longer term vision. Investors in phase 1 will have preferred access to future phases.
“The black market and intoxicating hemp industry operate in the shadows. We operate in the light. Our mission is to replace your dealer by providing a safe, legal, and reliable experience that Minnesotans deserve.”
• Focused on long-term growth
• Grounded in reality with a big vision
• Understands nuances of the industry
• Cash is king
Served as an outsourced CFO, financial statement auditor, inventory and operations consultant, and financial advisor to medical and adult use cannabis operators across the U.S. (including AK, AZ, FL, HI, IL, MA, MI, MN, MT, NV, NM, NY, OH, OR, PA, RI, TX).
Served as the Corporate Controller and VP of Finance for a large publically traded cannabis company under 3 different executive management teams. Helped guide the company through 4 major phases: early-stage accounting cleanup, market-driven divestitures and cash crunch, an operational focus and turnaround, and then rapid expansion focused on cost discipline and ROI.
House refinanced.
All In.
Active in day to day business operations, strategy, and growth.
Fueling the Machine (Round 1)
Growth Fuel
$1M
Accelerating the rollout of 2 shovel-ready border locations. Capital is ring-fenced to these specific high-velocity assets.
Location, Location...
We don't just have locations; we have choke points. Controlling critical bridges (12 crossings) turns Wisconsin demand into Minnesota revenue.
The Atomic Unit
*Per store projections
We have engineered a highly efficient retail box. We are raising capital to copy-paste this proven machine.
Inevitability: Shovel-Ready Expansion
Target Open: July 2026Serious inquiries only.
Contact Investor Relations